Toobydoo is all about the active kid and the fun of play. It's about the philosophers Plato and Sartre's famous quote: "to be, is to do".
We also believe in carefree, easy-going kids, as when Frank Sinatra was singing do-be-do-be doo, as a reminder 'to be'.
Remember that kids are always asked what they 'want to be' when they grow up, and not what they want 'to do'. Yet when we grow up, we seem to be much more focused on the doing, than on the being.