WHERE IT ALL BEGAN

“The Frilly Frog started with a dream and opened the summer of 2009 in Greenwood, South Carolina. From the beginning, the name carried a special meaning - FROG: Forever Rely On God - a reminder of the faith at the heart of the business and the journey ahead.

What began as a children’s boutique grew into a special place filled with thoughtfully selected children’s clothing, accessories, and gifts. Each item was carefully chosen with our customers and their families’ in mind, from beautiful outfits for life’s special occasions to everyday favorites and gifts for the littlest ones.

Over the years, it has been an incredible privilege to watch The Frilly Frog become part of so many families’ lives, celebrations, and milestones. I am forever grateful to everyone who has shopped with us, and allowed The Frilly Frog to be part of your family’s sweetest moments.”

A NEW CHAPTER

“Growing up in South Louisiana, I have always had a love for tradition, fashion, and the little details that make life’s moments feel special. When I began my career in children’s apparel, I fell even more in love with an industry that brought so many of those things together - beautiful clothing, meaningful traditions, and relationships that extend far beyond what hangs on the rack.

Becoming the owner of The Frilly Frog feels like such a special new chapter, and I am incredibly honored to carry forward what Ms. Lisa began. My hope is to preserve the heart of The Frilly Frog while continuing to thoughtfully curate timeless children’s clothing, beautiful gifts, and special pieces for life’s sweetest moments.”